If you look at today’s magazines, you will find it difficult to ignore the fact that curls are in. But however sensual and feminine curls may be, they can also be a nightmare. Because curly hair is the most difficult type of hair to style. Curls are temperamental, they tend to be dry and their shape is often inconsistent. On the other hand they are also elastic, which means they naturally bounce back. What curls really need is good hydration to give (dry) curls back their shine and softness.
Kerastase Nutritive is launching its new product Elasto-Curl
Elasto-Curl contains the Hydra-Elastic Complex: a new combination of three active substances which give back curly hair its shape and consistency. The Elasto-Curl series consists of two personalised product ranges:
A light mousse for fine curly hair.
A modelling cream for thick curls.
The basis is provided by the Duo Hydra Vitalising Bath and Hydra Vitalising Conditioner for dry curly hair.
By nature curly hair is difficult to control and is generally:
Dry
Difficult to untangle
Lacking shine
Curly hair can easily start to frizz: gradually your nice neat curls turn into a ‘fluffy’ halo. The shape of curls tends to be very inconsistent. All too often curls flatten out and lose their elasticity. This results in fine curly hair starting to look thin, while thick curly hair tends to ‘explode’ into a thick, unruly bush.
So Kerastase has created ELASTO-CURL
A hair care line for permed or naturally curly hair using hydration and elasticity to restore curly hair to its best.
A range of hair care products for thin and thick curly hair with 3 active components which:
give curly hair back its shape;
make curls manageable;
have an “Anti-Frizz” effect.
The 3 components are:
1. GLYCEROL
Glycerol is famous for its moisturising properties, which make your curls supple and soft.
2. SILICONEN-DERIVATEN
Silicone-Derivates wrap the hair shafts with a layer of film. This makes your curls smooth and shiny, giving you more control over your hair.
3. AMPHOTÈRE POLYMEREN
Anionic and Cationic Polymers provide your curls with elasticity and nourishment.
Thin curly hair regains its airiness and shine. Thick curly hair becomes manageable and regains its shine.
Bain ELASTO-CURL for dry curly hair
- Shampoo for a natural, healthy curl.
- Mildly cleansing.
- Use before your conditioner.
Soin ELASTO-CURL
- A hair care product for a natural, healthy curl.
- Nourishes and cares for your curly hair without it losing its tone.
- Your curls will regain their vitality and elasticity.
Mousse ELASTO-CURL for fine curly hair
- Does not weigh down your hair!
- Has an “Anti-Frizz” effect.
- Your curls look better with more vitality and spring.
- Your hair will no longer frizz and feel natural again.
Crème ELASTO-CURL for thick curly hair
Does not weigh down your hair!
Has an “Anti-Frizz” effect.
Your curls look better with more vitality and spring, and a regular shape.
Your hair regains its perfect shine and volume.
To summarise, there are two Elasto-Curl hair care lines: one for thick curly hair and one for fine curly hair.
If you have fine curly hair, you should use Bain Elasto-Curl, Soin Elasto-Curl and Mousse Elasto-Curl.
If you have thick curly hair, you should use Bain Elasto-Curl, Soin Elasto-Curl and Crème Elasto-Curl.
Your hair will regain its original curl without frizz and with a perfect shine.
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